The Go-to-Market Voucher: Up to 35,000 Euros for Startups

Are you looking for an experienced technology partner to help you bring your idea to life? For young startups based in North Rhine-Westphalia, there’s the Go-to-Market voucher from the State of North Rhine-Westphalia. By using it, you can secure up to 70% funding for our services – for example, for UX/UI design or the development of technical prototypes or MVPs. You can find all the details at in.nrw/go-to-market.

From Idea to Product in Three Months: Our Project with Entendix

This is what happens when a strong startup teams up with a focused development team and gives it their all: Together with the amazing team at Entendix, we launched their groundbreaking building management software in just three months – co-funded by the Go-to-Market voucher. The result? A powerful digital product that delivers real impact.

Now it's your project's turn!

Our team looks forward to working with you in a collaborative and agile manner to bring your product to market.

We can support you in a variety of ways. Wondering exactly how? You can find an overview of our services here.

Questions and answers about the Go-to-Market voucher

Who is supported?

The funding applies to unlisted micro-enterprises that were founded no more than three years ago. In addition, the company must be based in North Rhine-Westphalia.

How can I apply for funding?

The application can be submitted online via the EFRE.NRW.online portal or in writing to the authorising body.

The authorising body is the NRW Innovation Promotion Agency, Wilhelm-Johnen-Straße, 52428 Jülich, postal address: 52425 Jülich.

When does the funding start?

Funding begins and ends with the implementation period. This is communicated in the grant notification.

How long is the voucher valid for?

The voucher is valid for the entire authorisation period. The authorisation period is expressly stated in the grant notification. The project can be settled within this period.

What is subsidised?

The funding amounts to up to 50,000 euros for external services in the context of prototype development. The funding amounts to 70 per cent of the eligible expenditure. This means that the maximum grant is 35,000 euros. The threshold for minor claims for funding is 15,000 euros.

Eligible expenses include:

External services for direct prototype development: software development, hardware development, product design, interface design (UI/UX) and the creation or licensing of external content

External services for indirect prototype development directly related to the project: business model development, market/product and target group analyses, marketing, sales (e.g. strategy consulting, training and introduction to tools)

Acquisition of preliminary products and partial solutions for the prototype, including licence fees, and

Coaching services and other advisory services within the meaning of the funding guideline

What are the disclosure requirements?

The funded start-up must indicate in its communication that it is funded by the EU and the state of North Rhine-Westphalia. In addition, the funded start-up must use the EU emblem and the logo of the Ministry of Economic Affairs, Industry, Climate Protection and Energy. It must also use the ‘Go-to-Market’ logo. The logos may not be changed.

Source: Innovationsförderagentur NRW

Sven Schäfermeier

Graduate designer, managing director, go‑to‑market expert

Feel free to contact me anytime!

Phone: 0171 . 691 80 97
Email: go-to-market@klickmeister.de.