Virtual Light Framework: Web-based solutions for lighting

Our virtual-light-framework enables the dynamic visualization of light directly on the website. It transforms existing planning data into an interactive, browser-based visualization—without additional renderings or external planning tools. Directly in the browser. Static data becomes a clear and interactive decision tool.

Client
Klickmeister GmbH
Year
2025 - 2026
Results
Klickmeister
Bernhard Kelm

Bernhard Kelm

Christian Noss

Christian Noss

For manufacturers: Leveraging digital planning expertise

Lighting manufacturers invest heavily in high-quality photometric data. Yet in digital product communication, this data is often reduced to downloads or static visuals. Variants must be visualized separately, comparison graphics are created manually, and renderings are commissioned repeatedly.
This is where our Virtual Light Framework comes in. Using existing IES data and luminaire layout information, it generates an interactive light visualization that can instantly simulate grid spacing, distances, and different variants. Instead of maintaining multiple static visualizations, a dynamic system displays variants in real time and makes them easy to understand.
This reduces the need for pre-produced renderings, minimizes redundant media assets, and enables scalable integration of new products into the existing portfolio. Product data is no longer just provided — it becomes interactive. This strengthens the manufacturer’s position early in the planning process, reduces operational effort, and creates clear digital differentiation in the market.

For lighting designers: Evaluate variants early and make informed decisions

In the early stages of a project, fundamental questions arise: Which grid layout works best? How do uniformity and luminaire count change with larger spacing? Is a wide-beam variant more economical? Which light color best supports the concept?
Such comparisons usually require additional planning steps or separate visualizations in proprietary software tools.
The Virtual Light Framework allows these variants to be simulated directly in the browser on the manufacturer’s website. Different arrangements can be tested, products compared, and their impact on lighting effects becomes immediately visible. This accelerates the selection and design phase and provides a visual decision aid even before switching to planning software.
It also improves communication with the client. Lighting designers often face the challenge of explaining technical concepts in a way that is understandable—especially when clients or project stakeholders are not technical experts.
With the interactive visualization, variants can be explored together. Differences in grid spacing, luminaire count, or light colors become immediately visible and can be shared via URLs. Discussions shift from abstract parameters to directly visible lighting effects.

For decision-makers and clients: Understanding lighting effects

Technical curves and tables are difficult for many decision-makers to interpret. Virtual Light translates photometric data into a visual representation that makes the impact of lighting parameters, luminaire selection, and spacing immediately visible.
Differences between variants become clear at a glance. This increases transparency, confidence, and clarity in decision-making—especially in the early stages of a project.

Lighting visualization in the virtual Heitss mock-up room using cross-manufacturer IES data.

Dynamic simulation using existing data

The Virtual Light Framework transforms IES data into a real-time lighting visualization.
What previously required multiple static renderings is now generated dynamically in the browser: comparing different products, adjusting grid spacing, or evaluating light colors.
All calculations run client-side in real time.

Multiple output formats

In addition to interactive 3D visualization in the virtual mock-up environment, the Virtual Light Framework provides additional graphical and technical outputs.
These include 3D lighting visualizations, light distribution curves, and documented grid and layout variants. Direct comparisons between different luminaires can be generated instantly and used in presentations.
LDT tables can also be generated, planning parameters documented, and relevant performance and color data exported in a structured format. Planning information is therefore not only visualized, but also made systematically reusable.
A single data source can generate a wide range of dynamic and static outputs.